Preparing for a Global Launch: A Deep Dive into Bistroo’s Approach To Launching

With the preparations for the first international pilot in Belgium, Bistroo is getting ready to take the global stage. Here’s how we’re ensuring that our global launch is seamless and efficient.

3 min readApr 24, 2024

As Bistroo gears up to build a global Decentralized Physical Infrastructure Network (DePIN), we’re setting new standards in the restaurant-to-customer service sector. Our Software-as-a-Service (SaaS) ecosystem has already demonstrated significant success in our test markets, boasting over 75,000 active users. To get ready for this global rollout our team needs to hit certain milestones first:

1. Enhancing Customer Interaction with BistrooProducts

A cornerstone of our strategy involves developing a self-service platform for BistrooProducts. Next to our sector first self-onboarding wizard, merchants also need to be able to adjust their subscription models themselves. Our self-service platform that redefines how customers interact with their subscriptions. Whether it’s the flexibility of modifying a subscription model, canceling it, or choosing between a commission-based or flat fee structure, BistrooProducts puts control directly in the hands of our users.

Customers can opt for:

  • BistrooPage: Combines a custom website with a webshop, ideal for businesses that want a comprehensive online presence that they fully control, online within a day.
  • BistrooShop: Focuses solely on the webshop aspect, perfect for merchants prioritizing direct sales that already have their own digital presence.
  • BistrooQR: On location QR functionality for restaurants.
  • Fixed or Commission-based systems: Merchants can choose between fixed or commission-based pricing. Our commission is incredibly low with only 5%, compared to 14%+ for other service providers. With a flat fee, the merchant does not have to pay any commission on any of their orders.

This flexibility not only enhances user experience but also streamlines the process, making online ordering straightforward and user-friendly.

2. Pilot Testing in Belgium: A Step Towards Internationalization

Our pilot launch in Belgium marks our first step into international markets, building on the success in the Netherlands. This expansion has involved meticulous planning and testing to ensure that all system components are fully operational and tailored to meet local needs. By adapting our platform to align with Belgium’s market requirements and consumer preferences, we are setting a replicable model for future international expansions.

3. Securing Developer License: Ensuring Compliance and Security

To facilitate a smooth expansion, securing a developer license through codesign is crucial. This not only ensures that our software adheres to the highest standards of security and compliance but also builds trust with our partners and customers. By prioritizing these aspects, Bistroo demonstrates a commitment to reliability and quality in our services.

4. Optimizing B2B Marketing: Engaging Merchants Effectively

A successful global launch depends heavily on attracting and retaining merchants. Our B2B marketing strategies are designed to draw merchants to our self-onboarding platform, which is a critical component of our ecosystem. We’re now switching to a ful focus on B2B initiatives. These initiatives include:

  • Email Marketing: Targeted campaigns that highlight the benefits of joining Bistroo, from lower fees to instant payouts.
  • Targeted Ads: Using data-driven insights to reach potential merchants with precision.
  • Referral Programs: Incentivizing existing users to bring new merchants onboard through BIST incentives, ensuring growth of the Bistroo ecosystem.
  • Mainnet launch of referral contracts: These contracts have been deployed and community-tested through our testnet launch in 2023 and will see mainnet rollout later this year.

In Short

As Bistroo prepares for its global launch, these strategic initiatives ensure that we not only meet but exceed the expectations of our merchants and customers alike. From the flexibility offered by BistrooProducts to the strategic market entry in Belgium and robust marketing strategies, every step we take is geared towards creating a more connected and efficient ecosystem for restaurant-to-customer interactions. With a strong foundation and a clear vision, Bistroo is set to revolutionize the food delivery and takeaway experience on a global scale. Join us as we set the table for a future where dining and technology merge seamlessly.

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Bistroo is a peer-to-peer marketplace for food & beverages, powered by the BIST Token. Bistroo is a pioneer in the blockchain-based food industry, building protocols that empower the merchants in an ecosystem that also benefits the customers.

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Bistroo is a peer-to-peer marketplace for food & beverages, powered by the BIST Token🍔🥙🥃