The Bistroo Breakdown : Monthly Progress Report — February 2022

General Updates

  • We ran the first pilot campaign in our cluster of Almere. This included Social & Google ads, physical banner campaigns, digital banners and flyering.
  • Complete rework of the emailing campaigns for both merchants & consumers and their respective designs.
  • We’ve started the creation of our first video campaigns.
  • Maintaining the growth and onboarding of new merchants in Almere.
  • Preparing and onboarding new merchants for our next region-based area of interest : Eindhoven.
  • In February, 33 new merchants were onboarded.
  • Since the introduction of User Accounts halfway through February, almost 200 user accounts have been created.
  • Customer Service for both merchants and consumers are being improved with the introduction of new tools and processes over the period.
  • First preparations for agency and partner-driven growth have started.
  • Partnerships for entry in the Belgium market are being set-up and the necessary components are being developed and implemented.
  • We’ve hired a new digital marketeer to improve our marketing strategy.
  • Bistroo was featured in an article on “In De Buurt Eindhoven”.
  • We had an AMA with Bittrex on their YouTube channel.
  • We are constantly running giveaways and quizzes on our Telegram channel.
  • We’re in the process of hiring more developers to ramp up our development cycles.
  • We’ve started the design process for autonomous onboarding of merchants.
  • We’re testing the first BETA version of the new merchant portal. These will be dedicated applications on desktop and mobile.
  • First version of the new printmanager is ready. This means that all Point of Sale printers will now work instantly, plug-and-play, without needing any installs.
  • Order live view is ready to be implemented. Merchants now have a real time order processing system.
  • First version of our scalable data infrastructure has started the testing phase.
  • Dozens of performance and UI(X) upgrades in the consumer app and marketplace have been put through.
  • User accounts are now implemented and live for all consumers.
  • New design and flow upgrades regarding templates for all transactional e-mails (order, accounts etc.) are live.



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