The Bistroo Breakdown : Monthly Progress Report — September 2022

Every month, we publish a monthly update to our token holders and broader community. Welcome to the September 2022 edition. We appreciate the support and we look forward to our community’s feedback and suggestions.

General Updates

  • We’ve been updating our email campaigns over the last quarter. The content has been improved and the timing has been optimized. This led to an exponential increase of the number of sessions and the number of transactions through email.
  • We on-boarded 2 interns in the sales and marketing departments.
  • We hired a freelance food photographer for restaurants to provide custom content for the platform.
  • We got featured in an article on the Telegraaf Online.
  • We published a PR article on FoodCommerce magazine online.
  • We attended two crypto events in Amsterdam to connect with other web3 builders and spread the word about Bistroo, namely Blockchain Expo Europe and Techspo Amsterdam.
  • We created a survey and sent it to our broader Dutch community to gauge the consumer’s sentiment and values regarding food ordering.
  • We launched our first ever A/B test to improve our checkout page.
  • We started creating SEO-content for our city pages.
  • We launched a new set of video ads.
  • We optimized our PPC-efforts by grinding through the campaigns.
  • We improved POS printer-support for the merchant portal (added USB support, automatic driver installation and improved logging & persistence layer).
  • We implemented several UI/UX tweaks in the new merchant portal.
  • Revised the basket of the consumer app to v2-API. By doing so, we are running fully on our new API and able to move into future platform phases.
  • We integrated Stripe in the API. The integration for the new merchant portal and consumer app are in development as we speak.
  • We started with (UI/UX) AB-testing in the consumer app.
  • We have a new Lead Developer.
  • We implemented the integration with Cashdesk.
  • We’ve been developing the first smart contracts for the past period and they are almost ready for the testing phase.
  • We started the Interface development of the smart contract MVP.
  • We automated the pipeline builds for the merchant portal and added an auto update function.
  • We added an Instant Closing function for the merchant portal.
  • We improved our SEO for the consumer app.
  • We added a merchant monitor and warning functions for the Bistroo admin panel.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Bistroo

Bistroo is a peer-to-peer marketplace for food & beverages, powered by the BIST Token🍔🥙🥃