The Bistroo launch blog — Everything you need to know about Bistroo

The cover for the Bistroo launch blog showing a man holding a crate with fresh vegetables

The current landscape

  • High fees and commissions: Merchants are forced to pay up to 30% commission fees to intermediaries in order to operate on their platform. This puts a significant strain on the ability of the merchant to conduct a sustainable business. Similarly, the merchant has no influence on policy changes, payment terms and pricing. Order payments can take up to 8 weeks to be paid, putting a significant strain on a merchant’s cash flow.
  • Platforms are in full control: Intermediaries maintain full control of every aspect of the process. This ranges from procurement conditions, customer experience, consumer data and payments. They insist the consumer is their asset instead of the merchant’s, which increases the merchant’s dependency on the platform while effectively stripping them from their ability to form their own identity and loyal customer base.
  • Reviews are not tamper proof: Reviews on a multitude of intermediary platforms are not representative of the reality because they can be tampered with by third-parties. This can result in the unfair increase or decrease of a merchant’s position on the ranking.

Market statistics

Online food ordering is one of the fastest growing segments in the food industry. Two of the main drivers for high growth of the online food delivery markets are internet and smartphone penetration. It is expected that with ease of ordering, facilitated by technological advancement, there will be a significant increase of food delivery users and market volume in the years to come.

The projected market growth for online takeaway and delivery for food between 2019 and 2022
The projected market growth for online takeaway and delivery for food between 2019 and 2022

The Bistroo ecosystem

To generate value for process stakeholders that are at the core of the product- or service chain, we’re introducing the Bistroo Ecosystem.

The Bistroo short chain showing how it facilitates straight restaurant to consumer delivery
The Bistroo short chain showing how it facilitates straight restaurant to consumer delivery
  • Lower fees: Since Bistroo is designed to be a pure e-commerce utility infrastructure for merchants, we can operate in a very lean setup and thus need less commission fees to operate.
  • Easy onboarding: The onboarding process for merchants is free and quick. Merchants need to upload or provide their menu, business and delivery information before linking their wallet or payment processor to their account in the Merchant dashboard. Onboarding currently takes anywhere from 30m to 24h.
  • Neutral playing field: The Bistroo marketplace facilitates reconnecting merchants with their customers through direct contact and obligations. Merchants are able to run their business as they see fit and consumers and merchants alike can count on an easy and fair ordering system, and the purest form of restaurant or food experience.

State of the product

We’re giving control back to business owners and consumers, step by step. Our platform is already fully operational in the Netherlands since March of this year. At the time of writing, we have helped 165 merchants with selling their products to over 6000 customers generating over 480.000 USD in platform volume during the first months of being operational.

A UI preview of the Bistroo marketplace and personalized dashboard on a desktop computer and on a mobile phone
A UI preview of the Bistroo marketplace and personalized dashboard on a desktop computer and on a mobile phone

The BIST token

The BIST token will be an important feature of the platform that will benefit both the merchant and the consumer. Consumers can use the token as a direct payment to order meals, promotional items and services from various vendors. Additionally, the BIST token will be a reward when people contribute to the Bistroo platform. Earning BIST tokens can, i.e, be done by writing reviews, opting into data rewards, content creation, gamification, loyalty, tokenback, discount and payment. Merchants in turn are incentivized to accept BIST tokens by not having to pay third-party processor fees. In addition, merchants can use BIST tokens to acquire premium dashboard features at a significant discount, set up targeted advertising and improve on their customer experience through the attribute store.

The token use cases for the Bistroo token that consumers and merchants that use the cryptocurrency token
The token use cases for the Bistroo token that consumers and merchants that use the cryptocurrency token

Our partners

Bistroo is combining forces through official partnerships, including our FIAT payment processor Mollie.com, Eindhoven’s Brainport Development, High Tech Campus, and our national logistics provider Trunkrs, to name a few.

A list of the partners of Bistroo: trunks, mollie, koninklijke horeca nederland, high tech campus Eindhoven and more
A list of the partners of Bistroo: trunks, mollie, koninklijke horeca nederland, high tech campus Eindhoven and more

Roadmap

Currently, the consumer store and merchant panel are running on the web application. In October we will be adding the business portal and native application to our repertoire. Premium dashboard functions that will allow merchants to further enhance their shopping experience and consumer timeline will be released towards the end of this year. Token integration and reward systems will follow in January and March, respectively.

The Bistroo roadmap for 2020 and 2021
The Bistroo roadmap for 2020 and 2021

Turn your home into a restaurant with bistroo🍔🍝

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store