The Bistroo Breakdown: Monthly Progress Report — February 2024
Every month, we publish a monthly update to our token holders and broader community. Welcome to the February 2024 edition. We’ve done a lot and have even more coming up, so keep a close eye. We ran a number of marketing experiments. The sales team were on a roll. Our devs produced some great updates and upgrades to our app and infrastructure. We look back on a productive month and have much more in store!
General & Sales
- We’ve partnered with two POS systems for online order integrations for restaurants.
- The 2024 roadmap and look-ahead blog were posted
- Preparations for the beta launch, and full-launch for Bistroo.com’s borderless and autonomous Merchant support is underway! Breaking Borders!
- Customer & Merchant support was optimized for better quality and cost-efficiency
- In February, the order volume has grown 82% year-on-year.
- 3059 first-time users placed an order in February 2024. That is a 77% increase in first-time customers year-on-year compared to February 2023.
- 1295 new user accounts were created in February 2024. A year-on-year increase of 179% in new user accounts signed up on a monthly basis.
- 32 Merchant were onboarded in February, 60% MoM increase
- 163 New business appointments were scheduled, a 112% MoM increase
- 44 deals were closed, a 120% increase compared to January MoM
Marketing
- We designed and implemented a SEA landing page experiment
- We designed and implemented a SEO meta title and meta description experiment
- We designed and implemented a merchant prospecting experiment, funneling prospects to our self-onboarding landing page
- A discount marketing experiment was set up
- We ramped up our SEO content production to 159 pieces
- We A/B tested our abandoned cart email flow and found a winner
- A new social media post template was created to send to our merchants for posting on their own channels
- We created lo-fi social media content in a new format
- In a big customer analysis, we dug deep into our customer behavior and spotted some interesting trends. We will be building on these insights in the coming months.
Development
- The Mr Winston POS integration was developed and released
- We built a product instruction option
- A review modal fix was implemented
- A refund fix was implemented
- Receipt features (QR on delivery and daily revenue print option) were released
- The Bistroo Merchant landingpages v2 were finalized
- A Merchant Portal toolbar was built
- We worked on the extension of translates (both merchant portal and consumer app)
- The account page was reworked
- An Establishment close button hotfix was released
- SEO content pages were prepped for SSR(total rework)
- The asap feature was developed; allowing customers to pick-up their meal even faster
- We worked on the localisation implementation
- Attribute rework (spec and design)
- A ton of sentry errors were fixed
Get your fill on everything Bistroo!
Bistroo is a peer-to-peer marketplace for food & beverages, powered by the BIST Token. Bistroo is a pioneer in the blockchain-based food industry, building protocols that empower the merchants in an ecosystem that also benefits the customers.
